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Keywords: Octomodal mental imagery
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Journal Articles
Davood Ghorbanzadeh, Diyorjon Abdullaev, Teddy Chandra, Eiman Abdelgabr Abdelsamie Allam, Mazhar Abbas
Asia Pacific Journal of Marketing and Logistics (2025) 37 (4): 821–841.
Published: 13 September 2024
...Davood Ghorbanzadeh; Diyorjon Abdullaev; Teddy Chandra; Eiman Abdelgabr Abdelsamie Allam; Mazhar Abbas Purpose This study investigated the impact of octomodal mental imagery (OMI) on brand experience and authenticity in advocating sustainable development and responding to the lack of brand...
