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Keywords: Offline factors
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Journal Articles
Do offline factors trigger customers' appetite for online continual usage?: A study of online reservation in the airline industry
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Asia Pacific Journal of Marketing and Logistics (2012) 24 (4): 640–657.
Published: 31 August 2012
...Mohammad Ahmad Al‐hawari; Samar Mouakket Purpose Although many studies have analysed the impact of online factors on the online behaviour of customers', there is also a need to consider the influence of offline factors on customers' propensity for online services use. The purpose of this paper...
