Keywords: Olympic Games
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Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2010) 22 (1): 8–24.
Published: 12 January 2010
...Vanessa Ratten; Rodoula Tsiotsou; Sten Söderman; Harald Dolles Purpose The purpose of this paper is to identify and describe the key driving forces in international sponsorship during the years preceding the 2008 Olympic Games in Beijing. Design/methodology/approach A “means‐objectives model...

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