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Keywords: Olympic Games
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2010) 22 (1): 90–100.
Published: 12 January 2010
...Vanessa Ratten; Rodoula Tsiotsou; Ilias Kapareliotis; Anastasios Panopoulos; George G. Panigyrakis Purpose The purpose of this paper is to explore the perceptions of the residents of Beijing for the improvement of the tourist infrastructure after the Olympic Games. The study identifies factors...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2010) 22 (1): 8–24.
Published: 12 January 2010
...Vanessa Ratten; Rodoula Tsiotsou; Sten Söderman; Harald Dolles Purpose The purpose of this paper is to identify and describe the key driving forces in international sponsorship during the years preceding the 2008 Olympic Games in Beijing. Design/methodology/approach A “means‐objectives model...
