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Keywords: Omni-channel management
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (5): 1200–1221.
Published: 01 November 2018
..., this study reveals major issues that retailers should focus on while pursuing an omni-channel strategy. The findings also highlight the need for retailers to ensure operational LSQ to implement an omni-channel management strategy. Originality/value To improve on the limited theoretical understanding...

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