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Keywords: Omni-channel shopping intention
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Journal Articles
The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 599–621.
Published: 14 September 2023
... factors of interaction fluency, convenience, price advantage and personalization contribute to omni-channel shopping intention. Design/methodology/approach Consumers who had shopped at Uniqlo's online and offline stores were surveyed through an online questionnaire, and 566 data were collected...
