...Qiongqiong Gu; Rong Zhang; Bin Liu Purpose This study examines when an omnichannel retailer should adopt buy online and pick-up in store (BOPS) as a return channel and how consumers’ anticipated online and offline regret affect pricing, channel demand, profit, consumer surplus and social welfare...

...Wei Gao; Ning Jiang; Qingqing Guo Purpose Drawing on resource orchestration theory, this study aims to explore how omnichannel orchestration activities (involving digital technologies, channel integration and personalization) influence customer experience consistency in the omnichannel context...

...Eunye Jeong; Hyeon Jo Purpose This research aims to examine the integral elements of omnichannel retailing, an evolving approach that blends online and offline shopping experiences. It focuses on how various factors – merchandise variety, monetary saving, personal interaction, complaint handling...

...Joonyong Park; Renee Boyoung Kim Purpose The purpose of this paper is to examine the antecedents of consumers’ omnichannel (OC) adoption intention and explore how consumers’ personality trait affects their OC adoption behavior. Design/methodology/approach A total of 227 Korean consumers were...