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Keywords: Omnichannel institutional mechanisms
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (6): 1386–1414.
Published: 10 May 2019
... Consumer behaviour Integrated information and service Omnichannel Information consistency Omnichannel institutional mechanisms Service integration Retailing has changed dramatically in the last two decades due to the emergence of the online channel and digitalization (Verhoef et al...
