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Keywords: Online apparel shopping
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (8): 1898–1917.
Published: 19 February 2024
... only Virtual try-on apps e-TAM Online apparel shopping The utilization of virtual try-on apps (VTOs) has gained significant popularity among online retailers. These apps offer consumers the opportunity to engage with products and develop realistic expectations of the goods (Ayush et...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2073–2090.
Published: 26 November 2021
... 2021 26 07 2021 25 10 2021 08 11 2021 08 11 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Online apparel shopping Stock-outs Self-congruity Psychological reactance Brand loyalty With the mutual promotion...
