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Keywords: Online booking services
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Journal Articles
Do offline factors trigger customers' appetite for online continual usage?: A study of online reservation in the airline industry
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Asia Pacific Journal of Marketing and Logistics (2012) 24 (4): 640–657.
Published: 31 August 2012
... general guidelines on managing offline factors to stimulate customers' online continual usage behaviour. Originality/value The key contribution of this paper is a conceptualisation of predictors of customers' usage of online booking services, that takes into account the most researched offline factors...
