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Keywords: Online fitness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (7): 2166–2183.
Published: 19 September 2025
...Bo Peng; Yongmei Liu; Bo Xiao; Zian Fang Purpose This study aims to investigate the impact of immersion on user retention within high-participation online fitness contexts, where users are required to concurrently process visual instructions and execute physical movements. This dual-task...
