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Keywords: Online food delivery
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–25.
Published: 07 September 2026
...Wei Wang Purpose This study aims to examine how food quality and value are associated with revisit intention and loyalty in online food delivery through information credibility and technological congruence, and whether consumer innovativeness and restaurant familiarity condition...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (5): 1296–1314.
Published: 05 December 2023
.... The authors propose an analytical model to investigate the impact of PWYW delivery pricing on the online food delivery (OFD) platforms. Design/methodology/approach Using a game-theoretic model, the authors characterize the equilibrium as a function of the platform's average delivery cost...
