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Keywords: Online impulse buying
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (1): 202–222.
Published: 07 January 2019
...Anum Tariq; Changfeng Wang; Yasir Tanveer; Umair Akram; Zubair Akram Purpose The purpose of this paper is to examine the impact of consumers’ attitudes towards organic food on online impulse buying behaviour as well as the moderating effect of three website features (visual, information...
