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Keywords: Online impulse buying behaviour
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (1): 235–256.
Published: 08 January 2018
...Umair Akram; Peng Hui; Muhammad Kaleem Khan; Yasir Tanveer; Khalid Mehmood; Wasim Ahmad Purpose The purpose of this paper is to investigate the impact of website quality on online impulse buying behavior (OIBB) in China, and assess the moderating roles of sales promotion and credit card use...
