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Keywords: Online media platform
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (2): 401–425.
Published: 28 May 2025
... Online media platform The Internet celebrity economy is a rapidly growing economic model driven by the personal appeal and brand influence of Internet celebrities (Tang et al., 2020). Also known as “netroots”, Internet celebrities are influential opinion leaders in cyberspace whose...
