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Keywords: Online retailing
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2386–2409.
Published: 04 January 2022
... in a three-echelon supply chain. E-Commerce Encroachment Supply chain Direct selling Online retailing In practice, upstream firms in a multi-echelon supply chain have many choices when selling their products. They may sell products through reselling channels, such as third-party reselling...
