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Keywords: Online review
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2500–2516.
Published: 28 January 2025
...Wen-Yau Liang; Chun-Che Huang; Tzu-Liang (Bill) Tseng; Jia-Chi Chen Purpose Up to 89.1% of consumers have changed their decisions due to the influence of online reviews. In order to increase the number of reviews, some websites and platforms have adopted feedback incentives. Research shows...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2245–2262.
Published: 07 January 2025
...Zhenchuan Cai; Kaili Chen; Haichuan Zhao Purpose The purpose of this research is to explore how text-emoji mismatch impacts consumers’ perceptions of authenticity and helpfulness in online reviews, examining the mediating effect of processing fluency and the moderating effects of response type...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (4): 899–921.
Published: 17 December 2019
...Qi Dai; Jingyi Zhang Purpose The purpose of this paper is to investigate the interaction effect between customer satisfaction and monetary incentives on online reviews and test the moderating effect of personal characteristics, filling the research gap in online review behavior from the senders...
