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Keywords: Online second-hand platforms
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–22.
Published: 03 August 2026
...Yunlong Ma; Dongkyun Ahn Purpose Unlike standardized new-product e-commerce, online second-hand platforms operate under severe quality uncertainty and information asymmetry. In this context, short video in-feed advertising may function not merely as a promotional tool, but as a virtual inspection...
