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Keywords: Online service
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Journal Articles
Consumer control, dependency and satisfaction with online service
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Asia Pacific Journal of Marketing and Logistics (2016) 28 (4): 594–615.
Published: 12 September 2016
...Shiu Fai Chan; Bradley R. Barnes; Kyoko Fukukawa Purpose The purpose of this paper is to develop and test a new conceptual model in an online service context. The model focuses on an important, yet often neglected customer-oriented construct, i.e., user “control”, which is embedded in consumer...
