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Keywords: Opaque selling
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 980–996.
Published: 17 June 2022
...Ting Chen; Feng Yang; Feifei Shan; Fengmei Xu Purpose Opaque selling has become popular among service providers in recent years. Although many researchers have investigated the optimality of opaque selling for service providers focusing on heterogeneous consumers, one question remaining unexplored...
