Keywords: Organic food
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (12): 3514–3532.
Published: 08 July 2024
...Thi Thu Trang Nguyen; Thi Phuong Linh Nguyen Purpose The paper is aimed at examining the mediating role of action and coping plans in reducing intention-behaviour gap as a function of underlying perceived self-efficacy [action self-efficacy (ActS) and coping self-efficacy (CopS)] in organic food...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (2): 394–415.
Published: 27 April 2020
...Austin Rong-Da Liang; Wai-Mun Lim Purpose Organic food consumption is a complex process that makes it difficult for organic food businesses to develop appropriate marketing strategies. This study thus adopted the stimuli–organism–response (S–O–R) model to create a comprehensive framework...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (1): 202–222.
Published: 07 January 2019
...Anum Tariq; Changfeng Wang; Yasir Tanveer; Umair Akram; Zubair Akram Purpose The purpose of this paper is to examine the impact of consumers’ attitudes towards organic food on online impulse buying behaviour as well as the moderating effect of three website features (visual, information...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (1): 163–181.
Published: 08 January 2018
...Parves Sultan; Ho Yin Wong; Marianna Sigala Purpose The purpose of this paper is to segment the Australian organic food consumer market. Design/methodology/approach A nationwide online survey was conducted for collecting data about the Australian organic food consumer market. Various...

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