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Keywords: Outcome reversibility
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3401–3417.
Published: 01 April 2025
... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Perceived economic mobility Choice deferral Decision-making confidence Outcome reversibility Retailers face a major challenge: a significant portion of shoppers leave without making a purchase. By the end of 2023...
