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Keywords: PROCESS macro
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 19 December 2025
.../methodology/approach A quantitative study was conducted to test the conceptual model. Data were gathered from 143 exporting firms through a survey and analyzed using PROCESS Macro. The research hypotheses, including direct, indirect and conditional effects, were examined through mediation, moderation...
Includes: Supplementary data
