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Keywords: Package image type
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Journal Articles
Images of ingredients or finished products on food packages: the effects of food readiness and purchasing motivations
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1787–1800.
Published: 17 December 2024
.../methodology/approach Two 2 × 2 between-subject experiments were conducted to investigate the interactive effects of package image type and food readiness (Study 1) as well as their individual impacts (Study 2). Data analysis and hypothesis testing were performed using SPSS software. Findings Consumers...
Includes: Supplementary data
