Keywords: Paid apps
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (8): 1629–1649.
Published: 17 December 2019
...Jie Tang; Bin Zhang; Umair Akram Purpose The purpose of this paper is to explore the facilitating and inhibitory factors on paid app downloading intentions based on an integrated valence theory, considering two social environmental factors and two intermediate variables: perceived value...

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