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Keywords: Parasocial interaction theory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 31 August 2026
...-creation remain under-explored, especially from the designer-centric perspective. Grounded in parasocial interaction theory (PSI), this study aims to examine how heterogeneous human–AI interaction modes (enhanced vs. impeded) affect designers’ co-creation intentions. Design/methodology/approach...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1854–1870.
Published: 24 December 2024
...Ting Cui; Shenlong Tang; Qaisar Iqbal Purpose Based on social identity theory and parasocial interaction theory, this paper investigates the psychological influence mechanism of social media green influencers (GIs) on users' green consumption intention (GCI). It also examines the effects of users...
