..., trustworthiness and affinity) and consumer characteristics (i.e. need for arousal and susceptibility to information influence) can drive psychological ownership and parasocial relationships, thereby enhancing consumer loyalty. The findings also evidence the moderating role of perceived homophily. Originality...

...Honghong Zhang Purpose This study investigates the effects of two types of self-disclosure by influencers (i.e. personal self-disclosure and professional self-disclosure) on followers’ parasocial relationships with them and online engagement with their content, which eventually affect followers...

...Phuong D. Tran; Tri D. Le; Nhu P. Nguyen; Uyen T. Nguyen Purpose Source factors have long been a key construct in studies of word-of-mouth influence, but particularly for the digital context of electronic word-of-mouth (eWOM), source trustworthiness and parasocial relationships are worth...

...Chunlin Yuan; Shuman Wang; Yue Liu; Jenny Weichen Ma Purpose This paper explores the driving factors of parasocial relationship (PSR) in the virtual reality (VR) shopping environment, and how this relationship affects brand equity. The study also investigates the moderating role of the celebrity...