Keywords: Parasocial relationship strength
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–22.
Published: 03 September 2026
...Yingchao Lu Purpose The purpose of this study is to make retention of the same companion theoretically uncertain. This study examines how social presence (SP), voice attractiveness (VA) and realised relational extension (RE) are associated with parasocial relationship strength (PRS) and, in turn...
Includes: Supplementary data

or Create an Account

Close subscription notice
Close access options