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Keywords: Partial least squares modelling
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (2): 438–459.
Published: 09 April 2018
.... Therefore, to respond to H2 through H10, PLS-SEM was used to test the strength and significance of the relationships in Figure 1 . Extant literature provides more detailed discussion on the selection between SEM techniques, and partial least squares modeling (PLS-SEM) (Hair et al...
