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Keywords: Participation motivation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (7): 1630–1647.
Published: 31 December 2020
... analysis of the psychological needs of the users of short videos, the motivations for user participation in value cocreation are categorized based on the self-determination theory, and six theoretical models are proposed for the impacts of participation motivation on the different levels of value...
