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Keywords: Partnership
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Journal Articles
A study of supply chain partnerships based on the commitment‐trust theory
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2012) 24 (4): 690–707.
Published: 31 August 2012
... of an exchange relationship, higher levels of trust can lead to better interactions and trust is an important factor affecting their supply chain partnerships. It helps increase interests of both parties, facilitate constant co‐operation and communication, and reduce uncertainties. Higher levels of commitment...
Journal Articles
Dynamics of the manufacturer‐supplier relationships in emerging markets: A case of Thailand
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2008) 20 (1): 76–96.
Published: 11 January 2008
... partnerships. These partnerships are symbiotic relationships in which manufacturers benefit from suppliers' knowledge of local production and market factors and suppliers benefit from manufacturer's technical and managerial support. Additionally, closer collaboration with suppliers helps to prevent the leakage...
