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Keywords: Parts
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Journal Articles
The impact of consumer ethnocentrism and country of origin sub‐components for high involvement products on young Chinese consumers’ product assessments
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Asia Pacific Journal of Marketing and Logistics (2008) 20 (4): 455–478.
Published: 03 October 2008
...Chui Yim Wong; Michael J. Polonsky; Romana Garma Purpose The purpose of this paper is to examine the effect of country of origin (COO) sub‐components (i.e. design, assembly and parts), as well as the extent to which consumer ethnocentrism tendencies interact with these COO sub‐components for young...
Journal Articles
Influence of cognition on product component country of origin evaluation
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Asia Pacific Journal of Marketing and Logistics (2007) 19 (4): 349–362.
Published: 09 October 2007
... of choice‐based conjoint analysis in this context are novel contributions to COO research. © Emerald Group Publishing Limited 2007 Country of origin Consumer behaviour Parts Outsourcing Cognition One of the consequences of recent trends in e‐commerce, particularly in business...
