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Keywords: Past experience
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (1)
Published: 07 January 2014
.... Findings – The findings show that information (marketing communications) is more statistically significant than past experience as the antecedents of service quality. The consequences of service quality are composed of trust, satisfaction, and image. Overall, the results suggest a good validity...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (5): 755–784.
Published: 02 November 2012
... on a sample of 528 university students. Findings The findings show that information (marketing communications) is more statistically significant than past experience as the antecedents of service quality. The consequences of service quality are composed of trust, satisfaction, and image. Overall...
