... the influence of ESG communication on corporate sustainable images, identity congruence, perceived attractiveness and consumer advocacy. Findings The results show that ESG communication promotes sustainable images and identity congruence, enhances perceived attractiveness and sustainable image and identity...

... Licensed re-use rights only Referral reward program Reward type Reward size Reward scheme Reward visibility Customer preference Recommendation likelihood Perceived attractiveness Meta perception A referral program is an effective strategy to acquire new customers (Garnefeld et...