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1-2 of 2
Keywords: Perceived attractiveness
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Journal Articles
How environmental, social and governance (ESG) communication inspires consumer advocacy
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 06 January 2026
... the influence of ESG communication on corporate sustainable images, identity congruence, perceived attractiveness and consumer advocacy. Findings The results show that ESG communication promotes sustainable images and identity congruence, enhances perceived attractiveness and sustainable image and identity...
Journal Articles
Reward model development for referral reward program in delivery services based on customer preferences
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3499–3516.
Published: 24 April 2025
... the Perceived Attractiveness (PA) of the rewards offered and a negative impact through the metaperception concerning how they are viewed by others. In this study, we suspect that individual customers will experience conflicting responses to variations in the reward configuration, such as reward size...
