Keywords: Perceived brand image
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 907–926.
Published: 18 October 2018
... and perceived brand image are significantly associated with the willingness to buy domestic products. Moreover, consumer ethnocentrism significantly moderates the relationships of the model. Research limitations/implications Consumer ethnocentrism increases the positive effects of perceived quality...

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