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Keywords: Perceived corporate authenticity
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (1): 14–36.
Published: 07 January 2019
... and corporate trust. Next, the research confirms whether social identity and perceived corporate authenticity mediate the relationship between social capital and value co-creation. Originality/value The study results shed new insights into the societal, psychological and normative aspects of value co...
