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Keywords: Perceived cost of green purchasing
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (8): 1721–1739.
Published: 01 November 2021
... to green purchase intention, while perceived cost of green purchasing and price sensitivity are negatively. Meanwhile, social pressure positively moderates the relationship between price sensitivity and consumers' green purchasing intention, but negatively moderates the relationship between perceived cost...
