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Keywords: Perceived exposure
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 398–418.
Published: 12 March 2019
...Artha Sejati Ananda; Ángel Hernández-García; Emiliano Acquila-Natale; Lucio Lamberti Purpose The purpose of this study is to investigate the perceived exposure of fashion consumers to different types of fashion brands’ social media marketing (SMM) actions in social media, and its relationship...
