Skip to Main Content
Keywords: Perceived exposure
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 398–418.
Published: 12 March 2019
...Artha Sejati Ananda; Ángel Hernández-García; Emiliano Acquila-Natale; Lucio Lamberti Purpose The purpose of this study is to investigate the perceived exposure of fashion consumers to different types of fashion brands’ social media marketing (SMM) actions in social media, and its relationship...

or Create an Account

Close Modal
Close Modal