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Keywords: Perceived luxury values
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (6): 1303–1323.
Published: 05 October 2021
... this phenomenon. Design/methodology/approach In total, 354 online questionnaires are collected, and the partial least square structural equation model is used to analyze the model empirically. Findings The results show that consumers' perceived luxury values (financial value, functional value, individual...
