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Keywords: Perceived novelty
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 15 June 2026
... of perceived naturalness. Study 2 examined the effect of high creativity on the relationship between image type and eco-purchase intentions and the mediating role of perceived novelty. Study 3 replicated the findings using a different eco-product category to verify the robustness and generalizability...
Includes: Supplementary data
