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Keywords: Perceived savings
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (5): 1017–1035.
Published: 13 November 2017
... proneness as a moderator. Design/methodology/approach Data were gathered through a survey of 583 Malaysian consumers, and were analysed using the partial least squares technique. Findings The results showed that perceived savings, self-expression value, and convenience positively affected consumers...
