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Keywords: Perceived service performance
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (4): 1014–1032.
Published: 28 August 2020
...Millissa Fung Yi Cheung; Wai Ming To Purpose This study aims to use the framework of customer dominant logic to explore the mediating role of service co-creation on the relationships between customer involvement and perceived service performance and between customer involvement and word-of-mouth...
