Keywords: Perceived subjective social status
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 01 September 2026
...) and moderated mediation (perceived subjective social status). Design/methodology/approach This study conducted two online experiments via the Credamo platform. Between January and February 2026, a total of 456 participants (196 for experiment 1 and 260 for experiment 2) residing across various provinces...

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