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Keywords: Perceived tastiness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (7): 1595–1615.
Published: 12 January 2024
...) and perceived tastiness (PT)), with the potential effect of product category and social class in consideration. Design/methodology/approach The proposed model is tested using a sample of 822 participants by employing partial least squares structural equation modeling (PLS-SEM). Hypothetical relationships...
