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1-3 of 3
Keywords: Perceived trust
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 28 July 2026
... by leveraging social proof and emotional resonance. Design/methodology/approach Using survey data from 409 live-streaming shoppers in China and employing partial least squares structural equation modeling (PLS-SEM), this study examines how CSI and CCI shape purchase intention via perceived trust, and how...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (1): 108–129.
Published: 18 January 2022
... Publishing Limited Licensed re-use rights only Information disclosing willingness Gender difference City tiers Privacy Mobile internet Perceived risk Perceived trust Customers’ personal information is vital to firms’ customized services (Martin and Palmatier, 2020), competitive...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (8): 1629–1649.
Published: 17 December 2019
... and perceived trust. Design/methodology/approach This study is based on the integrated valence theory. After collecting users’ data, partial least square analysis is used to examine the main driving and constraining factors for users to download paid apps in Apple mobile devices. Findings The empirical...
