... mixed product offerings. Design/methodology/approach For this purpose, two studies were conducted. Study 1 investigated how the interaction between the types of cultural mixing and consumers’ sensory focus influences purchase intention and whether perceived uniqueness mediates this relationship...

... equation modeling as empirical analysis. Findings The empirical results show that limited-quantity scarcity main influences perceived social status and then affects desirability. The second path is that limited-quantity scarcity influences perceived uniqueness and then affects desirability. Therefore...