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Keywords: Perceived utilitarian value
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Journal Articles
Ride-hailing apps' continuance intention among different consumer groups in Indonesia: the role of personal innovativeness and perceived utilitarian and hedonic value
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2021) 33 (5): 1195–1219.
Published: 03 November 2020
... 12 2019 16 04 2020 26 07 2020 14 09 2020 16 10 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Ride-hailing apps Personal innovativeness Continuance intention Perceived utilitarian value Perceived hedonic value...
