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Keywords: Perceptual mapping
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (2): 307–322.
Published: 21 February 2022
...). We will represent the market structure with perceptual maps via multidimensional scaling (MDS), the most widely used representations of market structure (Smelcer and Carmel, 1997 ; Hauser and Koppelman, 1979 ; Elrod, 1991 ; Torgerson, 1952). We further propose a way to secure the validity...
