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Keywords: Perceptual mapping
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (2): 307–322.
Published: 21 February 2022
... 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Inter-brand similarity Brand positioning Perceptual mapping Text mining Lift measure Nowadays consumers actively share their purchase experiences and brand-related opinions...
