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Keywords: Performance expectancy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 2931–2952.
Published: 09 May 2024
...Jaskirat Singh Rai; Heetae Cho; Maher Itani; Amanpreet Singh Purpose This study investigated how sources of information across social media platforms influence fantasy users’ sport consumption and enhance their performance expectancy. Specifically, we examined the effects of social media-related...
