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Keywords: Person loyalty
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2538–2557.
Published: 19 February 2025
... negative experiences (Aaker, 2009 ; Keller, 1993). Loyalty Person loyalty Seller loyalty Online second-hand Scale development Third, loyalty to a second-hand seller differs from that towards a website or online application (Abbes et al., 2020 ; Huang et al., 2017...
