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Keywords: Person loyalty
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Journal Articles
Loyalty to amateur sellers in the online second-hand market
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2538–2557.
Published: 19 February 2025
... best-fit measures (Figure 2). Loyalty Person loyalty Seller loyalty Online second-hand Scale development Figure 2 Two-factor ONSELL model We conducted a comprehensive literature review to identify variables comparable to the two ONSELL dimensions; these included brand image...
