Keywords: Personal health
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2009) 21 (3): 315–328.
Published: 03 July 2009
... of behavior than chronological age. Japan Market segmentation Marketing strategy Personal health Older consumers Cognition This work segments the college‐educated Japanese senior population (those 55 years of age and older) using cognitive age in lieu of chronological age. It thus addresses...

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